Adobe Launches AI-Powered Photoshop Mobile App
Image Source: Adobe
Adobe announced on February 25, 2025 that its flagship Photoshop software is now available on mobile devices as a freemium app, incorporating advanced artificial intelligence features. The San Jose, California-based company rolled out the app for Apple iOS users, with plans to bring it to Google Android devices in the coming months. This marks a significant step beyond Adobe’s previous mobile offering, Photoshop Express, which focused on basic editing tools. Despite the launch, Adobe’s stock saw a slight decline of 0.2%, closing at 443.41 on the same day.
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AI Capabilities Take Center Stage
The new Photoshop mobile app leverages Adobe’s Firefly technology, a generative AI system that powers sophisticated editing functions. Users can now erase objects intelligently or insert new elements into images directly from their smartphones. This AI integration brings a more robust set of Photoshop’s signature tools to mobile platforms, narrowing the divide between desktop and portable editing. The move reflects Adobe’s ongoing effort to harness machine learning to meet the evolving needs of creators.
In a statement, Ashley Still, Adobe’s Senior Vice President of Digital Media, highlighted the app’s potential to transform creative workflows. “Photoshop’s new mobile and web apps unlock next-generation creativity, empowering creators to bring to life gorgeous photos, rich graphics, and incredible art anytime, anywhere”, she said. In an interview with Investor’s Business Daily, Still noted that users, especially younger ones who favour mobile devices, have long requested a comprehensive editing solution for their phones.
[Read More: Adobe Firefly: Leading the Way in Responsible Generative AI for Creators]
Pricing Structure and Enhanced Features
Adobe has structured the app as a freemium product, offering essential features for free while reserving premium capabilities for subscribers. The base version includes 5 gigabytes of cloud storage, while a paid tier—priced at $7.99 monthly or $69.99 annually—provides 100 gigabytes, access to the web-based Photoshop app, and additional AI tools. This approach, seen in Adobe’s Acrobat and Lightroom apps, aims to draw in new users and encourage upgrades for advanced functionality.
The app integrates seamlessly with Adobe’s web platform, allowing creators to work across devices—whether mobile, web, or desktop—on a single project. The web version, now supported on browsers like Safari, Chrome, Firefox, and Edge, gained compatibility with Apple’s Safari in this update, expanding its reach to a broader audience.
Navigating a Competitive Landscape
Adobe’s push into mobile arrives as competition intensifies in the photo-editing software market, with rivals like Canva and AI-driven tools such as Midjourney gaining traction among small and medium-sized businesses seeking cost-effective creative options. This shift has prompted Adobe to sharpen its offerings and lean more on enterprise clients for revenue growth. On February 24, 2025, Deutsche Bank analyst Brad Zelnick maintained a “hold” rating on Adobe stock with a price target of 475, citing these competitive pressures as a hurdle. The stock, which hit an all-time high of 699.5 in November 2021, has been sliding since September 2024, closing at 438.5 on February 28, 2025—a drop of about 37% from its peak. A minor decline on February 25, 2025 underscores investor caution, likely tied to doubts about Adobe’s ability to fend off AI-powered competitors while sustaining long-term growth.
[Read More: Adobe Lightroom Integrates Firefly AI for Seamless Photo Editing]
AI’s Role in Redefining Creative Software
The inclusion of Firefly in Photoshop highlights a broader shift toward AI in creative tools. Features that simplify complex edits could make professional-quality design more accessible, appealing to both amateurs and experts. Yet, this trend also sparks discussion about the interplay between automation and artistic skill, a topic likely to grow as competitors introduce similar innovations.
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Source: Investor’s Business Daily, Yahoo! Finance
