AI Boosts Sales and Confidence for Canadian Small Businesses, GoDaddy Study Finds
Image Credit: Hermes Rivera | Splash
A recent study by GoDaddy reveals that artificial intelligence is gaining traction among Canadian small business owners, driving productivity and boosting sales. The research, part of GoDaddy’s Venture Forward initiative, surveyed 770,000 Canadian businesses with fewer than 10 employees, offering insights into how AI is reshaping the small business landscape.
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AI Adoption on the Rise
The study found that 28% of Canadian small business owners are using AI tools to streamline operations. These tools are being applied to tasks like copywriting (73%), summarizing information (52%), and content creation (35%). By automating time-consuming tasks, AI is freeing up entrepreneurs to focus on growth and innovation. The data highlights AI’s role as a practical solution for small businesses, which are often overshadowed in discussions about advanced technology.
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Competitive Edge and Optimism
AI is levelling the playing field, with 46% of entrepreneurs believing it helps them compete with larger companies. The study also shows a clear link between AI use and business confidence. Among AI users, 68% expect revenue growth in the next year, compared to 55% of non-users. Additionally, 42% of AI adopters plan to hire more staff, nearly double the 23% of non-users with similar plans. This optimism reflects AI’s tangible impact on small business performance.
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Real-World Impact: A Case Study
Jeff Dodge, owner of Royal City Tile Works in Guelph, Ontario, exemplifies AI’s benefits. Using GoDaddy’s AI tool, Airo, Dodge built a professional website that enhanced his business’s visibility and customer experience. His story underscores how AI can empower entrepreneurs to transform hobbies into thriving ventures, making technology accessible even for those starting small.
Generational Divide in AI Use
Despite its advantages, AI adoption varies across age groups, demonstrating a need to ensure technology remains inclusive. Generation Z, born roughly between 1997 and 2012 (ages 13–28 in 2025), leads with 38% using AI tools, reflecting their comfort with digital innovation. Millennials, born approximately 1981 to 1996 (ages 29–44), follow at 32%, leveraging their tech familiarity from the early internet era. Generation X, born around 1965 to 1980 (ages 45–60), adopts AI at 29%, while Baby Boomers, born 1946 to 1964 (ages 61–79), trail at 27%, having encountered advanced technology later in life. This gap suggests a need for broader education to ensure older entrepreneurs can also benefit from AI, preventing a digital divide.
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AI-Driven Sales and Engagement
GoDaddy’s Airo tool offers a glimpse into AI’s measurable outcomes. Businesses using Airo for their online stores reported up to 30% higher sales compared to those not using it, based on data from June to November 2024. Similarly, Airo-powered websites with online appointment systems saw a 30% sales increase. Entrepreneurs leveraging Airo for logo design attracted 45% more web traffic, while AI-generated social media posts boosted Instagram impressions by 81% and Facebook impressions by 18% in the 30 days following their use.
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Source: Newswire
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