Reply Launches AI Music & Film Contests with Kappa FuturFestival and Mastercard
Image Credit: Hannah Troupe | Splash
Reply, a company specializing in digital solutions, has introduced two international competitions focused on the use of artificial intelligence in music and filmmaking. The Reply AI Music Contest and the second edition of the Reply AI Film Festival aim to engage young artists and filmmakers in exploring AI technologies. These initiatives are part of Reply’s efforts to integrate new technology into creative fields, with events scheduled in Turin and Venice, Italy in 2025.
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Music Contest Tied to Kappa FuturFestival
The Reply AI Music Contest is organized in partnership with Kappa FuturFestival, an electronic music event held in Turin from July 4-6, 2025. Finalists in the competition will perform live at the festival. The contest’s theme, “Experience of a Beat”, encourages participants to create works that combine AI with music, visuals, and audience interaction. Entries, limited to five minutes, will be assessed by a panel of DJs, AI artists, Reply technology specialists, and media representatives. The evaluation will consider creativity, the combination of sound and visuals, and suitability for live performance.
Film Festival Expands with Mastercard Partnership
The second Reply AI Film Festival focuses on filmmakers and video creators using AI in production processes, such as scripting, storyboarding, and visual and sound effects. This year’s theme, “Generation of Emotions”, asks participants to produce short films, up to 10 minutes, that use AI to convey emotional narratives.
Reply has partnered with Mastercard for the festival’s finale, a premiere event in Venice in September 2025, where finalists will present their films, and three winners will be selected. Mastercard’s role reflects its interest in supporting new talent. A jury composed of film, visual arts, and AI experts will review submissions and choose the top 10 entries.
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Special Awards Added to Film Festival
This edition of the film festival includes two new awards. The “Lexus Visionary Award” will recognize a submission that integrates technology, design, and forward-looking perspectives, aligning with Lexus’s brand focus. The “AI For Good Award”, developed with the International Telecommunication Union (ITU), will be given to a film addressing the United Nations Sustainable Development Goals (SDGs), highlighting AI’s potential in social contexts.
Reply’s Technology and Education Goals
Filippo Rizzante, Reply’s Chief Technology Officer, stated:
“As part of our initiatives to promote new technologies among younger generations, Reply continues to promote and foster its culture of innovation by offering new spaces for creative experimentation. The Reply AI Film Festival and the Reply AI Music Contest are unique opportunities to explore the potential of Artificial Intelligence as an ally of human creativity, demonstrating how the synergy between people and technology can open up new, more accessible scenarios for everyone with a spark of creativity”.
Reply, a network of companies serving industries like telecom, banking, and public administration, focuses on AI, cloud computing, and digital media solutions. These contests fall under its Reply Challenges program, which involves over 150,000 participants worldwide in technology-related competitions.
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Opportunities for Participants
The music contest offers finalists a chance to perform at Kappa FuturFestival, while the film festival provides a screening event in Venice with Mastercard.
The contests are accessible to international participants, with submissions accepted until the June 1 deadline.
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Source: Financial Times, Reply
